FOMO, or the fear of missing out, is a known psychological principle that can increase your sales.
In his book Influence, Robert Cialdini writes about social proof as “the tendency to see an action as more appropriate when others are doing it.” By showing your site visitors a popup that shows a recent sale, you encourage them to make a purchase.
The WordPress FOMO popup add-on for Holler Box will show your most recent WooCommerce, Easy Digital Downloads, GiveWP, Paid Memberships Pro, or Memberpress in a subtle popup. Your site visitors will think, “hey other people are buying, I should buy too!”
How it Works
Create a new Holler Box, and choose the FOMO type.
Next, choose your integration, such as WooCommerce or GiveWP. Choose to display the customer gravatar or product featured image in the popup.
Now you can choose where you want the FOMO popup to show.
For example, display only to logged out visitors, and only on your homepage.
Set it to disappear after 7 seconds so your visitor has just enough time to see social proof that other people are buying your products. Hide it for 1 day so it only shows once per day for each visitor.
Now, go to the Holler Box settings page and add the ID of the Holler Box you want to use to display your sale notifications.