With Black Friday just around the corner, it’s time to prepare your site for your upcoming sales. While you may think you have all of your bases covered, one thing you don’t want to leave out is a popups strategy.
There are many ways that you can use popups to your advantage this year. Whether you’re looking to build your list before the big day or to encourage people through the checkout process.
Here are five popups that you can use with HollerBox that will help increase your conversion rate this holiday season.
1. Pre-Black Friday Opt-in
It’s no secret that when the month of November rolls around, potential customers are on the lookout for some deals. Customers will hold tight to their wallets until sales begin.
Creating a pre-Black Friday opt-in popup is a super effective way to build your list ahead of the sale, giving subscribers an opportunity to subscribe so they can be notified when the deal starts.
This ensures that when they are doing their sleuthing, they won’t forget about you when the time comes.
You’ll want to make sure your popup includes:
- An email opt-in field
- A graphic including dates and some details about the deal
Then, you can send emails to this list to inform them of your sales/promotions throughout the month of November.
2. Checkout Abandonment Notification
A HUGE problem companies have while trying to sell a product is checkout/cart abandonment. A user can make it all the way to the checkout page, only to get cold feet and back out last minute.
A popup can help encourage your users to move forward with the checkout process during their moment of doubt. If a user tries to leave the page, you can set up a popup with information that is targeted toward helping them complete the sale.
Your popup can offer another incentive that will make the user rethink purchasing such as free shipping or a free gift with purchase.
Trigger this popup when someone attempts to exit the checkout page or if they are inactive for more than 5 seconds.
3. Promotional Banner
When potential buyers enter your site during Black Friday, the first thing they want to see is your sale. Having a promotional banner on your homepage is a really easy and simple way to direct users to your deals ASAP.
In HollerBox’s pro library, there is already a Black Friday Banner available that you can just drop into your site. Tweak the numbers to highlight your sale and you’re ready to go!
4. First-Time Visitor Incentive
Oftentimes, it can be harder to convince first-time visitors to purchase your products than a returning customer who has already had a good experience.
Giving the newbies a little bit of extra love during the chaotic sale season could be all they need to commit to the purchase. One way to do this is to create a pop-up targeted towards first-time visitors that will give them an additional discount if they purchase during the sale.
You can place this popup on the sales page, homepage or even checkout page to give them an extra nudge.
5. Highlight Your Big Deal
Do you have a specific deal that you know is going to see great results? Don’t make people hunt for it! You can use a popup on your homepage to filter users directly to that sales page.
You can use a yes/no popup for this one, with the yes button taking them to the deal, and the no button keeping them on the homepage. Make sure to highlight exactly what deal this popup will be leading people to.
You can trigger it immediately, or set a delayed timer for a few seconds, depending on what experience you’re looking for.
Ready to start your Black Friday popups campaign?
You can also read Groundhogg’s latest article on Black Friday strategies you need to implement this year that are more than just popups.