WooCommerce Statistics [Infographic]

Ecommerce is growing fast, and these WooCommerce statistics show that it’s at the forefront.

With over 3 million active shops, WooCommerce is the most popular eCommerce platform in the world.

It was released in late 2011 as a plugin from a successful WordPress theme company called WooThemes. The plugin was extremely successful, and very quickly overshadowed their theme business as their main source of revenue.

A short 4 years later the company would be acquired by Automattic, and change their name to WooCommerce.

Now there are over 29 million downloads of the plugin, and it represents over 40% of all online shops.

There are 327 extensions on woocommerce.com, and 1,196 plugins tagged WooCommerce on Code Canyon.

These statistics make WooCommerce look like a runaway favorite, but that’s not true in all categories. Who are its biggest competitors, and where are they gaining ground?

In this post:


Below the infographic you’ll find a more detailed analysis and comparison of WooCommerce including enterprise, sales volume, competitors, growth, and more.

Scroll below the infographic for more.

2017 WooCommerce Statistics Infographic Click To Tweet

WooCommerce Statistics Infographic

Bonus! Download a free hi-res PDF of the WooCommerce Statistics Infographic, plus our bonus eCommerce competitive market analysis. Click here.


It’s clear that WooCommerce is dominating the general web, but large enterprise shops are still using competing software. If you look at the top 10,000 sites, WooCommerce is not dominant.

eCommerce Top 10K Sites
Source: https://trends.builtwith.com/shop

Magento actually appears to be slightly more popular than WooCommerce (Magento + Magento Enterprise = 17%, Woo + Woo Checkout = 16%). WooCommerce is used widely in smaller shops, but has not had the same success in the enterprise.

Magento is more popular than WooCommerce in the top 10,000 eCommerce sites. Click To Tweet

Shopify is not too far behind with an impressive 9% market share in the top 10,000 sites.

I asked Chris Lema what he thought about eCommerce in the enterprise:

Large ecommerce stores were told, for years, that the only logical choice was Magento. Today we’re seeing them migrate to either WooCommerce or Shopify Plus. So it’s only a matter of time before they’re not in a market leading position even across the largest sites.

Magento has a strong hold on larger stores, but their overall presence is declining. WooCommerce is poised to take more market share in the enterprise in the coming years.

Sales Volume

Based on the fact that WooCommerce has not been dominant on larger sites, it makes sense that sales volume does not correlate with market share for WooCommerce. Purchases through WooCommerce represent 24% of global ecommerce sales volume.

eCommerce Sales volume
Source: https://builtwith.com/ecommerce/

While WooCommerce represents 41% of all online shops, it only does 24% of the sales volume.

By contrast, Magento owns 4% of market share, but controls over 6% of the sales volume.

Competitors and Growth

Ecommerce is only 8% of total US retail sales. Considering that eCommerce is growing over 20% each year, WooCommerce and its competitors are poised for a lot more growth.

Shopify is the closest competitor to WooCommerce, with 6% market share.

Shopify is growing faster than WooCommerce (81% in the first half of 2017), but their growth seems to be slowing. They saw a huge jump in adoption between January and April of 2017, but growth between June and July was only 2%.

Shopify growth 2017
Source: https://trends.builtwith.com/shop/Shopify

WooCommerce is also growing, at a steady pace of 13%. Because their market share is much larger, WooCommerce is still way ahead of the competition.

The next closest WordPress eCommerce plugin is Easy Digital Downloads, with less than 1% market share (60,000 active installs).

Although Magento has a strong hold in the enterprise, it’s usage declined by 7% in the first half of 2017 in the top 1 million sites.

Overall WooCommerce is dominant and still shows strong growth. The only area it does not display dominance is in the enterprise.

Most data in this article is from builtwith.com.

WooCommerce Statistics Infographic

WooCommerce Infographic

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